Marketing
A Simple Framework To Target Business Owners Using Facebook Ads
Benefits of Preparing a Facebook Ads Strategy: You can make sure that you are targeting the right people based on their interests and activities. You can ensure that the money you are spending on your ad campaign is having the desired effect – generating leads. By implementing a strategy, you can make sure your target…
Read MoreSimple Steps to Setting up Cross-Domain Tracking
Benefits of Cross-Domain Tracking It can allow you merge multiple sessions which occur under several of your domains – this means that you are able to clearly see the path a prospect has taken, as well as the amount of time that they have spent on your site overall. Without implementing this, you will find…
Read MoreKeeping Track of Your Business Events Using Google Analytics Annotations
Benefits of Adding Annotations By utilising annotations, you can ensure that the decisions you are making are both justified and accurate. Events covers a vast array of subjects, and can affect different areas of your business, with so much to keep in mind, it’s important to make sure you stay in control and keep track…
Read MoreBasic Guide to Excluding Your Own Traffic from Google Analytics
Google Analytics – What is it? A free-to-use marketing tool, Google Analytics allows you to monitor traffic to your page – with the knowledge that you gain from this, you will be aware of the strengths and weaknesses of your site – meaning that you can then take action to improve your site and drive…
Read MoreBoost Your Site! Use GTM To Add Google Analytics
Google Analytics – What is it? A data measurement tool used to gather website visitors’ insight – it also monitors their behaviour, so you’re able to see which pages of your website they spend the most time on. By using this tool, you can gain a better understanding of the amount of traffic you’re…
Read MoreIdentify your ideal customer and supercharge your marketing efforts!
It’s common knowledge in the marketing world that if you know who you’re marketing to then your efforts are much more effective. The problem is, the majority of businesses don’t bother! Instead, they throw money into widespread campaigns that sell their services based on their features and end up wondering where their budget disappeared. MADNESS!…
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