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COVID19 Business Survival – In The Face Of Uncertainty, How Will You React?
Even though some aspects of our lives may have come to a standstill, the fact still remains that we must continue to think ahead to the future. The steps we take now determine our outcome as responsible businesses. As new safety measures are issued, and places of group gatherings are closed, the streets are…
Read MoreIs Marketing More Important Than The Product?
“The product is what started it, but the marketing is what got you it” To begin to understand where I’m coming from with this question, I’d like to refer back to an interview recorded in 1995 and released in 2012, ‘Steve Job: The Lost Interview’. This shows the then-ousted visionary offering a striking…
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