Find Out How To Use Gmail To Send Bulk Outreach Emails

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    Looking to provide tailored emails?

    But you have too many subscribers to do it manually?

    Have you considered bulk outreach emails using Gmail?

    Let’s face it, we all want to provide people with interesting content tailored to suit them, but if you have tens, maybe even hundreds of email subscribers, then customised email content can be a daunting prospect.

    Treat this blog as your guide to help you effectively set up bulk outreach emails using Gmail, meaning you can stay connected with those invaluable prospects while making sure the content is personalised to suit them. 

     

    Benefits 

    • It can help to save you masses amount of time, if you had to send one email to hundreds of people manually, then it would take hours.
    • By setting up this process, you will have all of your contact information displayed in a clear and understandable way – it may be a good way to not only send emails but to store all of your prospects’ information. 

     

    Setting Up

    Before you begin following this blog, it is important to note that in order to follow these steps you will need to have a Gmail address; furthermore, you will need to install “Yet Another Email Merge” – we will describe how to do this further on in the blog. 

     

    Contacts’ Information Database

    It is important to make sure that you have a database in place which has all of your contacts’ information – this is a requirement in order to send bulk emails. 

    Here are the steps you need to follow:

    1. Open a Google Sheet – give it a relevant name that you will easily be able to identify in the future. 
    2. Each different piece of information needs to have its own column, you will then need to add the information to each of the columns (making sure to have one contact per row, to ensure the formatting is clear and understandable). 

     

    Gmail Canned Responses 

    First of all, you may be wondering what a canned response is:

    It is a response that will be triggered by certain keystrokes, or through the use of a drop-down menu.

    This means that you are able to send the same email to multiple people without having to copy it from one, and paste it in another. 

     

    If you want to put canned responses in Gmail, then this is something that you can achieve by following these steps (if you wish to disable this feature, then you will need to follow the same procedure).

    1. Start on your Gmail 
    2. You will need to click on the gear icon and then go to settings 
    3. Once you’ve done that, select the “Labs” tab. 
    4. Now enter “canned responses” into the search bar.
    5. You will then need to enable this, and then select “Save changes”.

     

    Yet Another Email Merge – Installation

    These are the steps you need to follow to install this software (as mentioned earlier) – this is something you will need to add-on to your Google Sheets. 

    1. Open the Google Sheet you created. 
    2. Click on “Add-ons” and then select “Get Add-ons”
    3. “Yet Another Email Merge” – enter this into the search bar
    4. You will now need to install the add-on and then confirm it. 

     

    Forming an Email Template 

    Before sending out the bulk email, it is advisable to have an email template in place – we have explained how to do this below:

    1. You’re going to need to set-up a new blank email – once you’ve done this, you will need to create your email template. 
      • Make sure to use double curly brackets – this is needed so that you can combine the fields that you entered into the sheet prior. 
        • It is important to remember that the merge field has to be written the same way as the column title.
      • By putting an unsubscribe link at the bottom of the email, you can ensure that people who are receiving your emails are interested in the content and don’t feel as though they are being spammed you.
    2. Next to the “Delete” icon, you will be able to see an arrow – you need to click on this and then go to “Canned responses” before selecting “New canned response” – once you have done this, you will need to enter the name of the canned response, and then select “OK”

     

    Sending out the Bulk Email 

    You are now at the stage that you have created the content for the email and set it up as a canned response, this section of the blog is based around the last few steps needed to complete sending off your bulk email. 

    1. Open your Google Sheet and then click on the following (in this order):
      • “Add-ons”
      • “Yet Another Email Merge” 
      • “Start Mail Merge”
      • “Continue”

    Once you’ve done this, you will need to input the sender’s name, before choosing the canned email template that you have created. 

      1. “Track emails opened, clicked or bounced” – you will need to tick this
      2. Now sent a test email – it’s important to do this to ensure that all merge fields are working as they should, once you are happy with the results, click “Send”. 
      3. You will now see a tracking report (it’ll be on the right side of your screen) – this will include the following information, in terms of the number of people whose email was:
        1. Opened 
        2. Clicked 
        3. Bounced 
        4. Unsubscribed
        5. Responded 
    • Note – “Yet Another Email Merge” will automatically create the same report and this will be shown in a new column.

     

    And… you’re done!

    You have now successfully created a bulk email using Gmail.

    Thanks for reading, we hope that you found this blog useful – if you did, then make sure to check us out on social media, so you know when the next blog is coming!

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