SuperFOIL

Case Study

SuperFOIL is an innovative and forward-thinking multifoil insulation manufacturer based in Lincoln UK and was one of our first clients and oldest acquaintances.

Overview

With their continual drive towards growth, SuperFOIL has been an amazing partner to work with over the years.

Back in 2017, the goals were to:

  • Increase monthly revenue from an average of £175,000 per month to £200,000
  • Simplify management of multi-channel sales streams

At the time, we found that their website was converting just under 5% of all traffic into leads and this formed the foundation for growing their core business over the next 12 months.

Approach

  • As Orisel’s marketing strategies have continued to branch out and diversify over the years, SuperFOIL has been a willing candidate for experimenting with different strategies and tactics.
  • SuperFOIL’s marketing strategy has evolved over time and they currently benefit from using multiple marketing channels to reach out and connect with their ideal prospects through effective paid advertising.
  • With a funnel system in place, SuperFOIL has now been able to pave an effective conversion-generating path throughout its website, ensuring that it gets the most from its online presence and digital marketing.
  • SuperFOIL has built a sales team of 5 executives to keep up with the demand, as well as curating a back-office technical team to support the inflow of new requests. 

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