Dragon Painter

Case Study

Dragonpainter is a supplier of bespoke miniature painting boxes based in South Wales, helping creators everywhere unleash their inner artist with a new and innovative project each and every month.

Net Sales Growth
Net Sales Growth

Overview

During the initial lockdown of 2020, Hannah, the founder of Dragonpainter was inspired to take her passion for miniature painting and make it more accessible to creators everywhere. 

 

And it was this drive that made her come to the realisation that she needed a way to guide traffic and attention towards her brand new website – she just needed the right expert to help her do it. They also knew just how powerful Facebook Ads had the potential to be, but were in need of a helping hand when it came to setting up their actual ad account and effectively optimising it.

 

From day one of their project, Dragonpainter has proven to be a great business to work with, as we started their project of setting up and managing their Facebook Ad account.

During the initial lockdown of 2020, Hannah, the founder of Dragonpainter was inspired to take her passion for miniature painting and make it more accessible to creators everywhere. 

 

And it was this drive that made her come to the realisation that she needed a way to guide traffic and attention towards her brand new website – she just needed the right expert to help her do it. They also knew just how powerful Facebook Ads had the potential to be, but were in need of a helping hand when it came to setting up their actual ad account and effectively optimising it.

 

From day one of their project, Dragonpainter has proven to be a great business to work with, as we started their project of setting up and managing their Facebook Ad account.

“I can’t recommend Orisel highly enough. I know my business would not be on the successful footing it is now without their help. The whole team is amazing, but Rowan and Natasha’s expertise has been invaluable. I really feel that the sky’s the limit and the possibilities are endless. Thank you Orisel for all you have done.”

Hannah Willie

Approach

  • In the 3 months, we’ve been working on this new marketing strategy, Dragonpainter has gained 1,600+ website uses, with 88.2% of that website traffic being driven by social ads.
  • Since the start of 2021, Dragonpainter’s reach through Facebook has increased by 23.7K%.
  • Due to the phenomenal feedback Dragonpainter has received, they’ve even started gathering testimonials from happy customers to use in future Facebook Ads!

Results

80%

Of website traffic from Facebook marketing.

5,000

Potential customers reached daily.

860

Website visits in the first month.

Conclusion

Within the first 3 months of working together, we have helped Dragonpainter to grow a community of miniature painting enthusiasts, and sustainably generate leads using Facebook Ads – a successful route we plan to continue growing and diversifying as our working relationship continues to develop.

Future Plans

As this successful start-up continues to grow its prospective audience and connect with more artists across the country, Dragonpainter is committed to carry on reaching out to more, so we’ll continue to diversify the strategies we use for their Facebook Ads to get them the best results possible.

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