Case study

Ballards

29 March 2021

Header-Trianlges-Left
Header-Trianlges-Right

OVERVIEW

Ballards Removals is the definition of a family-run organisation with a history spanning over 4 decades and having been passed down through the generations. 

 

Their on-hands approach towards getting their website up and running was key to transitioning such a large website – as they went through the process of moving to our support system and rebrand of their webpages. 

 

At the start of the Ballards project they had a few key goals in mind:

 

  1. To become the go-to removals agency for removals across Lincolnshire (with plans to spread this to the UK as their legacy continues to grow). 
  2. To provide an offer of a free pre-move survey designed to streamline the moving experience – it is well known that people who do this have more peace of mind when they’re relocating.

To help these goals become a reality, we completed the website build, complete with contact forms as and when appropriate and paired this with our tried and tested funnel system. 

 

To continue to grow awareness of their unique approach to the removals process, we also created a free guide download that would be given out for every person that clicked on a relevant Facebook ad. 

 

This funnel is key to lead generation – once people have submitted their details by downloading the free guide, they then have the opportunity to sign up for a Pre-Move Survey – this was a vital step towards drawing in more leads. 

 

After their website was launched, they received positive feedback on social media and even directly through email – showing that a website refresh focused on user experience really can draw in incredible results and attention organically.

Approach

Effectively connect with their ideal prospects and nurture them using our proven funnel system.

To grow their Facebook Ad account by optimising the bids and keywords to ensure they were getting as many clicks as possible for a lower cost.

o-darkbg

The testimonial showcase that can be seen throughout the Ballards website was key to showcasing the hard work and dedication of their moving teams.

So that Ballards had all the tools and resources that they needed to effectively connect with their dream prospects and work towards achieving that growth outlined in their goals, they had total access to our bespoke template set-ups.

Results

128

Quotes requested in the first 7 days post-launch.

32%

Of organic visitors click on “Get A Quote”

13%

Of incoming calls had already visited the website.

CONCLUSION

Since the start of our working relationship with Ballards, the partnership has continued to grow from strength to strength, with the advancement of their marketing strategy and continuous improvements to their website build.

Future Plans

Ballards Removals is the definition of a family-run organisation with a history spanning over 4 decades and having been passed down through the generations. 

 

Their on-hands approach towards getting their website up and running was key to transitioning such a large website – as they went through the process of moving to our support system and rebrand of their webpages. 

 

At the start of the Ballards project they had a few key goals in mind:

 

  1. To become the go-to removals agency for removals across Lincolnshire (with plans to spread this to the UK as their legacy continues to grow). 
  2. To provide an offer of a free pre-move survey designed to streamline the moving experience – it is well known that people who do this have more peace of mind when they’re relocating.

Want real bussiness results from your website?

Achieve your growth goals by harnessing the power of digital.