Perfect Persona Generator

Create your ultimate marketing avatar to make sure your business is targeting the right customers or clients

Who Is Your Ideal Customer / Client?

Who stands to benefit the most from your products and services? What's their biggest problem? How do they buy? What's the best way to communicate with them?

  • Your Details

    Fill in the details below so we can email you your results.
  • Enter your email here and we will send you your answers.

  • Role

    This section is for you to describe the buyer in their professional role. Try to think about what's important to them, who they have to look good to and how we can help them move towards their goals.
  • What does our prospect actually do?
  • What are their KPI's?
  • Describe how their work days flow throughout the week.
  • Think about things our prospect uses to achieve their goals. What do they look like, software, hardware, processes etc?
  • Is there anyone that they have to justify their actions to?
  • Do they have people under them reporting on various business activities?
  • 1 = Doesn't like taking risks
    5 = Isn't afraid of risk at all

  • Company

    Who does our buyer work for? How big is the company and what do they specialise in?
  • What does the business our prospect works for actually do? Who do they do it for?
  • How many employees, turnover, sites etc...

  • Goals

    What is our buyer responsible for and what does a "win" look like for them? What's getting in their way and stopping them from achieving their goals?
  • What does our prospects job look like and what are their priorities?
  • If our prospect was celebrating a massive victory, what would they have achieved?
  • What gets in our prospects way? What stops them from achieving all they can within their role?

  • Learning & Development

    How does our buyer like to learn? What do they read? What events do they like to go to? If we can understand this, then we have a better understanding of how we can communicate with them.

  • Personal Background

    What does our buyers home life look like? What's their history and what do they want their future to look like? By understanding this we have a better idea of what kind of material will be of interest.

  • Shopping Preferences

    How does our buyer prefer to do business? What kind of process do they go through in order to buy and how can we cater for it?
  • Does our buyer prefer to communicate by Phone / Email / In Person, or some other way?
  • How does our buyer go about performing their research / due diligence?
  • What was something our prospect bought recently (similar "ball park" to what you're offering)?
  • This field is for validation purposes and should be left unchanged.