Being clear about why your business exists will help you define clear goals and design a focused online marketing strategy to achieve those goals.
What products and services do you bring to market in order to achieve your “why”. Identify your products and services that have the most impact on your customers and the business.
We sit down with you and work with you to determine your SMART goals. SMART goals are Specific, Measurable, Achievable, Relevant and Time-Bound.
Once prospects in your marketplace are visiting your website to browse content and/or products, you need to capture as many leads as you can. We help you uncover the best options for making this happen.
Define the biggest problem or frustration your target marketplace has and the tools you have in your toolkit to help them.
Now that you have captured somebody’s details it is time to nurture that relationship by offering more value and beginning a conversation with them.
We work with you to develop ideas for building relationships through your marketing.
The reason most leads do not convert into customers is because they are not sure what to do next. We identify your on boarding / sales process and brainstorm how you can move prospects towards their first purchase.
It is possible to measure almost everything our website visitors and email subscribers do through online metric software such as Google Analytics and email marketing software like Mailchimp. The problem is there is too much to measure and you can end up feeling overwhelmed by all the data.
We work with you to define what success looks like and how we will measure it.
Provides you with the following:
Delivered either in-person or online via Zoom
Get up to 5 detailed descriptions of your ideal customer / client
We perform a technical audit of your current site and provide an easily understandable report detailing key areas of potential improvement
Once you've completed the workshop, you will have clarity on your project, what you want to achieve and how to achieve it. You will have a document that is ideal for discussing with third parties, or launching a project with us
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