Basic Guide To Setting Up WordPress

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    Looking to set up a website on WordPress?

    But now you’ve come to the realisation… you haven’t actually got WordPress set up, and have no idea of how to do it. 

    Don’t worry, we’ve got you covered. 

    The purpose of this blog is to help you set up WordPress using the Yoast Plugin in a way that takes SEO into consideration – the end result that you will get from following these instructions is a website optimised for superior indexing. 

     

    Benefits 

    • By doing this you can ensure that your WordPress site has been properly set up. 
    • You can make sure that all of the plugins you need for your website to function are effective, an example of this would be the Yoast plugin. 
    • By ensuring that your website has effective SEO, you can help to make sure that all of the pages on your website have been properly indexed. 
    • By setting up WordPress you can help to make sure that your website is displayed on search engines, and is effectively understood. 

     

    First Steps

    1. Open up your Admin Panel on WordPress 
    2. Go over to “Settings” and then click “Permalinks” 
    3. When the permalinks settings open, you will need to choose the “Post Name” option, and then select “Save Changes”

     

    How to Create a Static Homepage 

    • Once you have opened the WordPress Admin Panel you need to go to “Appearance” and then select “Customise” 
    • Now you need to click “Static Front Page” 

     

    Yoast SEO Plugin Installation 

    Open the WordPress Admin Panel, and then click on “Plugins”, then “Add New”.

    You will now need to search for “Yoast SEO” – once done, you will need to select “Install” and then “Activate”.

    1. You will see that a new “SEO” option is visible on the admin sidebar. This means you have access to a range of new features that will help you to optimise posts and pages.
      • Click on “Pages” and then “Add New Page” – these are the options you should be shown:
        1. Snippet Preview & Edit Snippets 
          • SEO Title – The headline used to display the page’s search results
          • Slug – Personalised URL section – shown after the domain name
          • Meta-descriptionShort piece of text under the headline shown in the page’s search results. 

     

        1. Focus Keyword

    This will show you your keyword density as well as how well your content has been optimised for the main keyword.

    Important – this should not be viewed as an official SEO check, but rather as a reminder. 

      • Now select “Social” – you’ll see that it is to the left side of your screen.
      • You will be able to see these new options:
        • Facebook Title – The visible headline when someone shares the page on Facebook. 
        • Facebook Description – This is the description people will be able to see when this page is shared.
        • Facebook Image – The image that is seen when the page is shared. 

     

      • When you click “Advanced”, these options should appear – it is advised that you should not change the default settings, however, if you wish to do so, then this is the choices that you will have:
        • Meta Robots Index:
          • Index – By using this option, you will be able to enable indexing of the page by the search engines. (default)
          • Non-index – Choosing this option will mean that the search engines are unable to index the page. 
        • Meta Robots Follow
          • Follow  – Shows search engines that the content is topical and serves no danger (default)
          • No-Follow – Search engines will be told not to follow the page links – this is a suitable option if you don’t require the pages to be indexed, or the content you are linking to isn’t a source you completely trust.
        • Meta Robots Advanced 
          1. No-image Index – Stops the search engine from indexing page images
          2. No-archive – Stops search engines from having a cached version of the page in storage
          3. No-snippet – Choosing this means that search engines will not be able to have a cached version of the page, while also stopping the description from being visible in the search results, under the headline.
        • Canonical URL 

    This is something which is useful when you have a page which is very much like an existing one – so much so, that it could cause it to be viewed as duplicated content. You will need to put the “original” URL here. 

     

    And… you’re done!

    You have now successfully set-up WordPress and installed the Yoast Plugin. 

    Thanks for reading our blog, we hope that you found it useful – if you did, then make sure to check us out on social media so that you can keep updated about future blog content. 

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